FR EN
← Back to audit

Understanding Your Clayos Audit

This guide explains every major metric, score and recommendation included in your report.

🎯 Clayos Score

The Clayos Score represents the overall quality of your business.

It combines product performance, customer behavior, concentration risk, repeat purchases, growth potential and business resilience.

💰 Customer Lifetime Value (LTV)

LTV estimates the total revenue generated by a customer over time.

A higher LTV generally means:

Increasing LTV is often easier than acquiring more customers.

⚠️ Product Concentration

Concentration measures how dependent revenue is on a small number of products.

Examples:

High concentration creates vulnerability when:

📈 Revenue Dependency

This metric evaluates whether your business relies too heavily on a few products.

Lower dependency generally means:

🚀 Growth Potential

Growth potential estimates the room available for future expansion.

This estimate considers:

🏗 Scaling Ceiling

Scaling ceiling estimates how easily the business can continue growing.

Businesses with:

typically have a higher scaling ceiling.

💎 Store Valuation Estimate

This is an indicative valuation range, not a formal valuation.

It is primarily based on:

🧠 Strategic Recommendations

Recommendations are automatically generated from detected business metrics.

They are prioritized by expected impact.

Recommended priorities:

  1. reduce concentration risk
  2. improve retention
  3. increase customer value
  4. expand winning categories

❓ Frequently Asked Questions

Why does my score change?

Scores evolve as new orders, products and customer behavior are analyzed.

Is the valuation exact?

The Clayos valuation is a data-driven valuation estimate built from your actual business data. More important than the number itself, it highlights the factors that influence your company's value and the priority actions that can increase it.

Is a low concentration score bad?

Not necessarily. It simply means revenue is concentrated on a smaller number of products.

How often should I run a new audit?

Once per month is generally sufficient to track strategic progress.

📅 Track Your Progress

Your business evolves every month.

Come back in 30 days to measure:

Businesses that consistently track their metrics identify growth opportunities and risks much earlier.

Generate a new audit in 30 days to compare your results.